
25 Jun Made in Germany
The two continents are not quite 5000 miles apart. But all the work before feels like a lot more.
This jorney takes long time. Working on all registrations and regulations. The FDA (Food and Drug Administration) not only regulates the content of food. The labels on the packaging are also very important. This is exactly where many countries are different.
Starting with the nutrition facts on the entire can (instead of 100 ml as in Europe). Similarly, the FDA requires that the amount is printed on the front. But that’s just the beginning of a long list.
Our team worked on the specifications for many months. In addition, there were countless emails and phone calls between the FDA and Germany.
But the hard work pays off. The German headquarters received approval from the FDA.

In the near future, the first production will start and be sent directly to Florida. The first negotiations with larger chains are already running. The gastronomy should not be neglected either. Here, too, discussions had already taken place in advance.
Some cooperation partners cannot wait to get started together. From the automotive sector to music videos. It won’t be boring.
“The American market has always been ahead of us. We noticed that again at the last trade fair. The reactions against to the German consumers are very different.
We can’t wait to finally get started in US. Our team is more than ready.”
so D. Schiwietz (Owner of PURE Energy)
Two more products are to be launched in America. These two are meant to be specifically for athletes. It should be another drink and the other to eat. But more is to be disclosed as soon as the FDA has given clearance.
All fingers crossed!
You want to be in our team or wholesaler? Contact us.
Latest News
- PURE International Corp., With PURE Energy Drink and PURE Sports Nutrition BCAA, are Heading Into 2023HOLLYWOOD, FLORIDA, USA, December 19, 2022 — Efficient Collaborative Retail Marketing’s (ECRM) Beverage Summer Program in July 2022 brought together sellers and interested buyers in what can only be described as “speed dating for the retail industry”. PURE International Corporation proudly participated, with his Products…
- PURE International Corporation Will Participate 2022 with PURE Energy Drink and PURE Sports Nutrition BCAA Again at ECRM’s Beverage Summer ProgramHOLLYWOOD, FLORIDA, USA, June 20, 2022 — PURE International Corporation, Hollywood, Florida, is proud to announce that PURE Energy Drink and PURE Sports Nutrition BCAA, will show up again at ECRM’s Beverage Summer Program in July 2022. Efficient Collaborative Retail Marketing, ECRM, is the speed…
- First shipment reaches Ukraine and soldiersThe PURE Germany team drove towards Poland on Sunday evening and were on the road all night. The first destination was Katowice (Poland), which serves as an interim storage facility. The entire aid shipment was unloaded here and the group made their way to the…