17 Sep PURE Energy Drink’s New Can Design – Bold and Elegant
PURE Energy Getränke GmbH unveils an exciting new update for PURE Energy Drink: a modern can design that combines refined typography with subtle colors. The sleek, silver can now features a vertical “ENERGY” label on the side in a sophisticated light gray. This understated but striking update enhances both the can’s visual appeal and PURE’s unique brand identity.
With this design refresh, PURE Energy Drink has gained a contemporary trademark that catches the eye without being overwhelming. The vertical lettering exudes strength and energy—just like what’s inside. It captures attention with a classic, timeless feel, perfectly reflecting the lifestyle of its target audience: stylish, urban, and energetic.
This new look also marks a step forward in brand consistency. While PURE Energy Drink is already available in the updated design in Germany, international markets, including the U.S., are also featuring the Zero Sugar, Sports Nutrition, and PURE Water variants in the new style. This unified look strengthens PURE’s global presence and embodies the quality and lifestyle appeal of its products.
“Our new can design is more than just packaging—it’s an expression of the PURE brand and promises refreshment and energy in every can,” explains David Schiwietz, CEO.
Looking to the future, PURE demonstrates that innovation and brand evolution remain central to its vision—always setting new standards and exceeding customer expectations.