14 Apr PURE Returns to F&B@Sea 2025 in Miami – With a Bigger Booth and Stronger Impact
After a strong debut in 2024, PURE International Corporation returned to F&B@Sea in Miami for the second time – and the momentum only grew. While last year’s focus was on introducing PURE to the cruise and hospitality industry, 2025 was all about deepening connections, expanding the product presence, and surprising guests with unexpected highlights.
F&B@Sea is part of the wider Seatrade Cruise Global experience and took place once again at Mana Wynwood, running in parallel to the main convention at the Miami Beach Convention Center. With thousands of international visitors from the cruise and hotel sectors in town, this side event has quickly become a key meeting point for suppliers, innovators, and decision-makers in food and beverage.
Bigger Presence, Same Clear Identity
This year, PURE’s booth was significantly larger than in 2024 – giving the brand more room to welcome visitors and showcase its products. Designed entirely in PURE’s corporate style, the booth reflected the clean, confident, and refreshing aesthetic that defines the brand.
The team was happy to reconnect with many returning visitors who remembered PURE from last year, and also to welcome new faces curious about the crystal-clear drinks. PURE Alpine Springwater made its first trade show appearance and was offered as a welcome gift to every executive guest upon registration. The feedback was overwhelmingly positive, and all available stock was gone before the event ended.
Fridge Giveaway Leaves a Lasting Impression
A real surprise for many was PURE’s giveaway of portable mini fridges in black and white – ideal for cars, boats, or camping. Visitors were able to take the fridges directly from the booth, which sparked a wave of enthusiasm.
“Visitors couldn’t believe it,” said Fabienne Burkart, International Operations Manager at PURE. “They kept asking, ‘Wait, I can just take this with me?’ Some even asked to reserve one because we ran out on-site – they’ll receive theirs after the event.”
Taste, Sustainability, and Connection
Alongside the water, PURE’s energy drinks and PURE Sports Nutrition BCAA were once again highly appreciated. Many guests were impressed by the clean taste, functional ingredients, and PURE’s consistent focus on sustainability – including 100% aluminum cans and responsible production methods.
CEO David Schiwietz summed up the experience by saying:
“It’s great to see how much recognition PURE is gaining in this industry. The energy at our booth was amazing, and the quality of conversations this year was on a completely new level. We’re building real momentum.”
Looking Ahead to 2026
PURE’s participation at F&B@Sea 2026 has already been verbally confirmed on site, and exciting new ideas are already in motion. With every event, PURE continues to grow its presence in the international cruise and hospitality world – delivering more than just drinks, but a refreshing and purpose-driven brand experience.
