This year, PURE\u2019s booth was significantly larger than in 2024 \u2013 giving the brand more room to welcome visitors and showcase its products. Designed entirely in PURE\u2019s corporate style, the booth reflected the clean, confident, and refreshing aesthetic that defines the brand.<\/p>\n\n\n\n
The team was happy to reconnect with many returning visitors who remembered PURE from last year, and also to welcome new faces curious about the crystal-clear drinks. PURE Alpine Springwater made its first trade show appearance and was offered as a welcome gift to every executive guest upon registration. The feedback was overwhelmingly positive, and all available stock was gone before the event ended.<\/p>\n\n\n\n
Fridge Giveaway Leaves a Lasting Impression<\/strong><\/p>\n\n\n\n A real surprise for many was PURE\u2019s giveaway of portable mini fridges in black and white \u2013 ideal for cars, boats, or camping. Visitors were able to take the fridges directly from the booth, which sparked a wave of enthusiasm.<\/p>\n\n\n\n “Visitors couldn\u2019t believe it,” said Fabienne Burkart, International Operations Manager at PURE. “They kept asking, \u2018Wait, I can just take this with me?\u2019 Some even asked to reserve one because we ran out on-site \u2013 they\u2019ll receive theirs after the event.”<\/p>\n<\/blockquote>\n\n\n\n Taste, Sustainability, and Connection<\/strong><\/p>\n\n\n\n Alongside the water, PURE\u2019s energy drinks and PURE Sports Nutrition BCAA were once again highly appreciated. Many guests were impressed by the clean taste, functional ingredients, and PURE\u2019s consistent focus on sustainability \u2013 including 100% aluminum cans and responsible production methods.<\/p>\n\n\n\n CEO David Schiwietz summed up the experience by saying: Looking Ahead to 2026<\/strong><\/p>\n\n\n\n PURE\u2019s participation at F&B@Sea 2026 has already been verbally confirmed on site, and exciting new ideas are already in motion. With every event, PURE continues to grow its presence in the international cruise and hospitality world \u2013 delivering more than just drinks, but a refreshing and purpose-driven brand experience.<\/p>\n\n\n\n After a strong debut in 2024, PURE International Corporation returned to F&B@Sea in Miami for the second time \u2013 and the momentum only grew. While last year\u2019s focus was on introducing PURE to the cruise and hospitality industry, 2025 was all about deepening connections, expanding…<\/p>\n","protected":false},"author":3,"featured_media":49670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[420,824,841,895,891,894,892],"class_list":["post-49668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main","tag-convention-center","tag-fb","tag-food-beverage","tag-hospitality-industry","tag-mana","tag-seatrade","tag-wynwood"],"yoast_head":"\n\n
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\u201cIt\u2019s great to see how much recognition PURE is gaining in this industry. The energy at our booth was amazing, and the quality of conversations this year was on a completely new level. We\u2019re building real momentum.\u201d<\/p>\n<\/blockquote>\n\n\n\n![\"PURE](\"https:\/\/i0.wp.com\/www.pure-drink.com\/us\/wp-content\/uploads\/sites\/20\/2025\/04\/Photo-Apr-10-2025-2-32-35-PM.jpg?resize=768%2C1024&ssl=1\")
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